How do the winners work? The World Fashion Convention, organized by IAF, will take a close look at the creation of value in the international fashion supply chain.
Undoubtedly we will see the enormous power of succesful brands in 2013. More and more successful brands are crossing the boundaries of clothing. It is not only about the garment itself, but about the power of all design associated with the brand. It is about the visual effect, about the entertainment value and above all, it is about the association with desirable lifestyles. Successful brands possess this association. To achieve this, they take a step further and are also script writers, movie producers, interior designers, social media manipulators, architects and advertising gurus. Let us hear about the secrets of brand building!
The industry is becoming more successful at reaping the rewards from the very fast rise of the internet sales channel. It is adding to brand value and it is bringing brands closer to the consumer. The challenge is to use this knowledge in the supply chain, to bring production in line with demand. Let us hear about the state of the art in combining omni channel marketing with good supply chain management!
Brands selling across the world are tweaking their offer to individual markets. The brand is the same, sometimes the marketing and the product range is slightly different in different markets. How do the US, the European, the Indian, Chinese and Latin American markets differ? Let us hear how succesful fashion and other consumer brands manage global marketing with a local touch!
Speakers from world fashion brands and retailers will touch upon these topics during the 29th World Fashion Convention, organized by IAF.
You are warmly invited to participate.
Organizing Partner
This year, IAF is working closely together with the China Chamber of Commerce for Import & Export of Textiles (CCCT). Established in 1988, CCCT is the leading national trade organization representing exporters and importers of textiles and clothing in China, with a membership of more than 11,000 companies. CCCT members, involved in the business of manufacturing, exporting and importing all kinds of textile fibers, yarns, fabrics, clothing, home textiles, industrial textiles and accessories, operate in 31 provinces and municipalities throughout the country. CCCT members cover a majority of Chinese traders, manufacturers and foreign-funded businesses in the textile and clothing industry, representing more than 70% of China’s import and export trade in textile and clothing.
Convention Hotel
The award-winning DoubleTree by Hilton Hotel Huaqiao-Kunshan is located in the heart of the fast developed Huaqiao business center. The hotel is just a 45-minute drive from downtown Shanghai, 300 meters from Shanghai Metro Line 11 Anting Station and only a 35-minute highway direct drive to Shanghai Hongqiao International Airport.
More information
Detailed program information and registration via
www.iafnet.com/events/conventions/2013-shanghai.
Delegate Program
Sunday, 22 September
9:00 7th IAF Golf Tournament (open to all delegates)
16:00 IAF Executive Committee meeting (IAF Executive Committee only)
19:30 IAF Board of Directors dinner (by invitation only)
Monday, 23 September
Welcome and registration of delegates,
Double Tree by Hilton (Kunshan)
10:00 IAF Board Meeting (IAF Board Members only)
10.00 Start of Match Making Event
12:30 Lunch
14:30 IAF General Assembly (IAF members only)
19:30 Welcome cocktail and dinner (for all delegates)
Tuesday, 24 September
Welcome and registration of delegates,
Double Tree by Hilton (Kunshan)
9:30 Opening Session of the 29th World Fashion Convention
* IAF President, Harry van Dalfsen
10:50 How to create value in the global fashion supply chain
12:30 Lunch
14:00 Supply Chain Session
Topics: sourcing developments and strategies, e-fulfillment, integrating websale data in the supply chain, successful business cases of collaboration in the supply chain, education
20:00 Dinner and IAF International Designer Award Fashion Show
Wednesday, 25 September
10:00 Technology & Innovation Session
Topics: innovation in textiles (functionality and alternative materials), integration of electronics, sustainability, recycling, business innovation and education
12:30 Lunch
14:00 Branding
Topics: how to build a brand, how to adapt successfully to different markets on different continents, design trends, intellectual property, education
16:00 Presentation of 30th World Fashion Convention 2013 in Medellin (Colombia)
All program items are preliminary and subject to alterations closer to the event.
Speakers from the world’s top fashion brands and retailers are being invited to speak at the convention. In the past, IAF has welcomed speakers from companies such as ESCADA, HUGO BOSS AG, Benetton India Pvt Ltd., G-Star RAW, Li & Fung Trading Ltd., Esquel Group, Tommy Hilfiger, Liz Claiborne Inc., Nike, TAL Group, VF Corporation, and Shoppers Stop Ltd.
Partner Program
Monday, 23 September
Day Welcome and registration of delegates & partners, Double Tree by Hilton (Kunshan)
Evening Welcome reception and gala dinner
Tuesday, 24 September
Morning
Welcome and registration of delegates & partners, Double Tree by Hilton (Kunshan)
Opening Session of the 29th World Fashion Convention
Evening Dinner and IAF International Designer Award Fashion Show
See you in Shanghai / Kunshan
Kunshan is located in the southeastern part of Jiangsu Province adjacent to Jiangsu’s border with the Shanghai Municipality. The total area of Kunshan is 927 square kilometers, the household population is 650,000. Kunshan has a very convenient land and river transportation network, Huning railway and highway, 312 national highway run through from east to west.
Kunshan’s colorful travel resources are comprised of a long history, solid culture and unique natural splendor. Intangible cultural heritage Kunqu Opera and China’s first water town Zhouzhuang, along with famous Yangcheng lake crab are three prominent international brands of Kunshan. For the past few years, Kunshan has developed four tourist plates, a historical water town, ECO resort, rural experience tourism and a casual city, initially achieving the transformation from simplex sightseeing tourism to a compound of tour, relaxation, exhibition and gymnasium.
The International Apparel Federation (IAF) is a politically neutral global association, open to entrepreneurs and executives from the fashion chain worldwide. Membership includes national clothing associations and companies whose core business is sourcing, designing, development, manufacturing, distribution, and retailing of apparel products. In addition the IAF welcomes, as associate members, educational institutions and companies that supply textiles, accessories, equipment, technology, and services to the fashion industry as well as individual members.
The IAF is the world’s leading federation for manufacturers, their associations, retailers and the supporting industry. IAF aims to develop business contacts which foster dialogue and knowledge exchange between individuals active in the global fashion value chain. The annual convention is one of the means to create this worldwide network.
For more information regarding the World Fashion Convention, organized by the International Apparel Federation (IAF), please contact the IAF Secretariat:
Utrechtseweg 95, 3702 AA Zeist, The Netherlands
P.O.Box 428, 3700 AK Zeist, The Netherlands
T +31 30 232 0908
F +31 30 232 0999
info@iafnet.com
www.iafnet.com